My Journey, what’s it all about?
Hi, we’re Blurred Edge Apparel, an independent clothing brand established in 2015, we are based in a beautiful part of the South East right near the coast, our clothing line is at present, being shipped all over the UK plus most recently to Sweden, France & Portugal.
The brand was founded in 2015 by two of my good friends, Toby & Esther. They have helped me immensely over the past four years to pursue one of my passion’s (BMX riding). I initially became an B/E ambassador, wearing the line whilst out riding (some in action shots below) but I have now taken over the reins and want to make B/E the biggest and best apparel clothing site on the market, so thank you Toby & Esther for helping me start this amazing journey! Shortly after, the company was handed over to Liam, I wondered how it was going to be with this changeover, was I still needed? Would I be forgotten? I contacted Liam (one of the nicest guy’s going) and I started helping with the media side of the business, as time went on, he decided that the business wasn’t for him and that’s where my journey with B/E starts.
Blurred Edge Apparel started out stocking T shirts with a couple of designs, that primarily, were to promote BMX/Skate brands, since then we have moved into hoodies, workout attire and caps. Even more recently we have been working with the modified car scene, you will see that we have managed to collaborate with lots of these established companies, offering great discounts for all to benefit from. We have various car stickers on the website and there will be more coming soon so keep a look out!
Many people ask me where the name Blurred Edge derives from, (so here comes the scientific bit): In computer Science, numeric coding is used called “Binary” this basically means a 1 or a 0, two choices, no middle ground, no in-between or outside of those two options. Many people see the world as “ I can or can’t do this” or “this looks good or it doesn’t” The name Blurred Edge came from the fact the world isn’t like this, everything’s a “Blurred Edge”, normal limits & expectations can always be exceeded, there’s rarely ever a fixed cap that stops you from achieving something.
The circle emblem design came from this ethos, two diagonal lines through the circle, one capped at the edge of the circle and one centrally through it. MMXV means 2015 in Roman Numerals when the brand was born. My personal favourite is our Shaka Brah symbol, Shaka is a symbol of the “Aloha spirit” which is the coordination of the mind and spirit to think and exude good feelings to others and that is what we aim to do.
Our aim as a brand is to provide premium products at a fair price to our customers, all of our items are quality checked and individually bagged to ensure they arrive in fantastic condition. We ship our products all over the UK and EU and consequently, have very many happy customers. I love the feedback we receive, whether it be about our designs, the fit, the material, it all helps to build B/E into an even bigger, better brand. We are extremely proud of our 5 star reviews, Facebook recommendations and our customer service feedback.
We continue to make Blurred Edge Apparel the biggest and best clothing brand to hit the social media world!
Thank you to everyone
Plans for the future?
We’re constantly growing and don’t have any plans to stop any time soon! We’ve got a few new products on the way soon so keep your eyes peeled!